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rise & rally

Throughout October 2022, we partnered with community members in an online fundraiser to raise funds to bring advanced mammography and biopsy technology to the Five Cities community and increase breast cancer survival rates for local residents. The end of the month-long campaign was marked with our Rise & Rally Celebration March and Car Show on November 6th. People of all ages gathered together to rise and rally against breast cancer at this family-friendly community event featuring a celebration march, car show, food trucks, live music and more.

Our fundraising efforts were matched dollar for dollar up to $100,000 thanks to our generous matching donors:

  • Henry Myers of Kon Tiki Inn and Pismo Beach Athletic Club
  • Noreen Martin of Martin Resorts, Shore Cliff, Avila Lighthouse, Pismo Lighthouse, Paso Robles Inn and Piccolo Hotel

To all the teams who helped fundraise for our Rise & Rally Campaign: We couldn't have done it without you. Your hard work will help save lives and make a lasting impact on our community.